Lead product designer
Clear and compelling articulation of daytime hotel value proposition.
Mitigating the stigma from “hotels by the hour”.
Distilling within the design what is primarily different from regular hotel use and their apps.
Simplifying down to the most economical number of steps to see hotels here, now and soon, and to get through the booking process.
Copy: Experience a great hotel by day without paying for the night stay
Use case / copy: take a "daycation"
Use case: the single mom at hotel with daycare and spa
Use case: startup offsite, in town at hotel suite w full hospitality
Strong focus on the hotels amenities, vs. your room
Primary sort: earliest checkin / latest checkout
Color scheme: sunny, energetic, serene
One tap to see all hotels for near here, today
Card UI for responsive web
Product designed within the interactive animation prototyping tool (Proto.io) - then visual design refined in Sketch for outputing production assets. Not the other way around > starting in Sketch (static visual tool) and then exporting assets into the interactive animation tool.
Remote work (Product/CEO in NY, Dev team in Czech Republic)
UX Prototype a near match to final app in App Store
Service expanded from 3 to over 40 of cities in US. Now in Europe etc.
“Experience a great hotel by day without paying for the night stay”
used as tagline and service mark.
#Daycation used extensively in articles and as a twitter hashtag
HBD mentioned by Jimmy Fallon on Tonight Show (its stigma, of course)